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Stuck in a marketing rut?

You’ve invested in expert advice, spent the money and put in the effort – so why aren’t you seeing results?

Introducing Council's free Marketing Makeover Program

Our FREE Marketing Makeover Program is here to assist you. The program is designed to provide you with a refreshed sense of confidence, independent support and strategies to help you pursue marketing activities for your small business that work.

Assessing, researching and planning a marketing strategy will give you better results and provide clarity.

Overview

This FREE program will allow you to brief your marketing suppliers better, enabling them to create the right content that speaks to YOUR audience.
In this workshop, you will:

1.    Discover your ideal client and effective methods to reach them.
2.    Develop a compelling marketing message that resonates with your audience.
3.    Create a strategic timeline and budget customised to your business.
4.    Identify the service providers necessary to activate your plans.
5.    Learn to provide stronger briefs to marketing providers, setting clear expectations and the means to measure the effectiveness of marketing activities.
 

Who is this program designed for?

The Marketing Makeover Program is designed to assist local business owners who:

•    Feel their current online presence and marketing do not reflect their business ethos and offering correctly.

•    Are looking to re-brand and refine their marketing approach.

•    Are looking to grow and expand their business.

•    Are currently undertaking a ‘scattered approach’ to their marketing activities; and/or

•    Are dissatisfied with the result from their marketing-related service providers and/or receive a poor return on their investment. 

What others have said

Ratings from past participants:

participant ratings-1

Who is eligible for this program?

To be eligible:

•    You must be operating a small to medium-sized business
•    Your business must be operating or located in the Central Coast Council Local Government Area.
•    You or your nominated representative will attend the 4 workshops on Tuesdays in the third session: 3 June, 10 June, 17 June, 24 June 2025

How is the program structured?

The program is five hours a week for four weeks.

All 4 days in your chosen session MUST be attended.
Arrival at 9.15am to start at 9.30am and ending at 2.30pm.

The workshops will be delivered in a small group environment (no more than 15) and are highly interactive.

Workshop Includes:
•    Comprehensive workbooks
•    Spreadsheet templates
•    Morning tea and lunch each day

When are the workshops running?

This 4-day workshop will run from 9.30am to 2.30pm across the following dates:

Third session dates are:

•    3 June 2025
•    10 June 2025
•    17 June 2025
•    24 June 2025

Location: Peninsula Community Centre, Woy Woy

Who is the presenter?

The Marketing Makeover Program (worth $3,500) will be presented by Tiz Porreca, Marketing Strategist at AMONGST and facilitated by Central Coast Council Economic Development team.

Learn more about Tiz and connect on Linkedin.

Where will it be located?

The third session will be held face-to-face at Peninsula Community Centre, Woy Woy.

Free parking is available on site.

What will I need to bring?

Each participant will be required to bring a laptop or tablet to access the internet (WIFI will be available) to complete the workshops.

What reporting will I be required to do on the completion of the program?

Participants will be required to fill out two surveys from Central Coast Council to capture how the program attributed to your business’ growth over the short and medium term.

All survey information collected will be confidential and used for internal reporting purposes only. 

When will I know of next steps?

Expression of interest applications will close two weeks prior to the commencement of the session. 
We will contact each applicant within 5 working days of receiving their applications, including those who did not meet the criteria for the program.

Please note that due to the competitive application process, participants will be required to attend all four workshops once accepted into the program.